The offering of merchandise not typically associated with the store type is called:
A) product diversification
B) channel conflict
C) vertical differentiation
D) intratype competition
E) scrambled merchandising

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to the practice of retailers offering products that are not traditionally associated with their store type, expanding their product range beyond their usual offerings.

The Offering of Merchandise Not Typically Associated with the Store