To effectively implement and evaluate a communication program:
A) the target audience needs to be defined
B) objectives must be clearly stated in quantitative terms
C) the degree of change expected needs to be defined
D) the time period over which change will be realized needs to be defined
E) all of these

Question

Quizplus · Accepted Answer

All the listed elements are essential for effectively implementing and evaluating a communication program. Defining the target audience, stating objectives in quantitative terms, specifying the expected degree of change, and setting a time period for achieving these changes are all critical components.

To Effectively Implement and Evaluate a Communication Program