Composite segmentation plans use multiple variables to identify customers in the target segment and define target customers by: benefits sought, lifestyles, and demographics.
A) benefits sought, lifestyles, and demographics.
B) benefits sought, geographic, and demographics
C) benefits sought, IQ, and demographics.
D) benefits sought, lifestyles, and usage
E) None of these.

Question

Quizplus · Accepted Answer

Composite segmentation plans typically use benefits sought, lifestyles, and demographics to define target customers, as these variables provide a comprehensive understanding of consumer needs and behaviors.

Composite Segmentation Plans Use Multiple Variables to Identify Customers in the Target