Which of the following segmentation methods would be most appropriate for a retailer selling apparel to wear to the beach?
A) Personality
B) Geographic
C) Demographic
D) Buying situation
E) Benefit sought

Question

Quizplus · Accepted Answer

Geographic segmentation is most appropriate for selling beach apparel, as it targets customers in regions where beachwear is relevant, such as coastal areas.

Which of the Following Segmentation Methods Would Be Most Appropriate