The building up of inventory in an uncoordinated channel is called a(n):
A) buildup effect
B) adversary supply chain
C) bullwhip effect
D) mishap effect
E) CPFR

Question

Quizplus · Accepted Answer

The bullwhip effect refers to the phenomenon where small fluctuations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels, leading to an uncoordinated buildup of inventory.

The Building Up of Inventory in an Uncoordinated Channel Is