Why are retailers considered the most important part of the supply chain?
A) They receive discounts from suppliers.
B) They can engage in both horizontal and vertical integration.
C) They can set pricing strategies based on costs of goods sold.
D) They can best gather and evaluate data regarding customers' wants and needs.
E) They are more well known to the customers.

Question

Quizplus · Accepted Answer

Retailers interact directly with customers, allowing them to gather valuable data on customer preferences and needs, which is crucial for the entire supply chain.

Why Are Retailers Considered the Most Important Part of the Supply