Which of the following should you consider in segmenting the market?
A) Organisational core competences
B) Organisational resources
C) Customer needs
D) Competitor needs
E) Supplier needs

Question

Quizplus · Accepted Answer

Customer needs are the most important factor to consider when segmenting the market. This is because the goal of market segmentation is to identify groups of customers with similar needs and wants, so that you can develop marketing strategies that are specifically tailored to each segment.

Which of the Following Should You Consider in Segmenting the Market