Which of the following affects the bargaining power of customers?
A) Rates of technological innovation
B) The growth rate of the market
C) Supplier switching costs for firms in the industry
D) The number of customers and the volume of their purchases

Question

Quizplus · Accepted Answer

The bargaining power of customers is influenced by the number of customers and the volume of their purchases, as larger volumes or fewer customers can increase their leverage over suppliers.

Which of the Following Affects the Bargaining Power of Customers