A competitor appears to be developing a first- mover advantage in one market segment. Which two statements best describe what actions may be suitable?
A) Wait until the market response becomes clear.
B) Offer another product with enhanced features.
C) Respond before the competitor has established a dominant position.
D) Offer an imitation product.

Question

Quizplus · Accepted Answer

Offering a product with enhanced features can differentiate and attract customers, while responding quickly can prevent the competitor from establishing a strong foothold.

A Competitor Appears to Be Developing a First- Mover Advantage