means that much of consumer behaviour resembles actions in a play, that consumers act out different roles according to the particular "play" they are in.

Name: means that much of consumer behaviour resembles actions in a play, that consumers act out different roles according to the particular "play" they are in.
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The Answer of means that much of consumer behaviour resembles actions in a play, that consumers act out different roles according to the particular "play" they are in.

Means That Much of Consumer Behaviour Resembles Actions in a Play