In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:
A) physiology
B) physiognomies
C) demographics
D) personal profiles
E) psychographics

Question

Quizplus · Accepted Answer

Demographics refer to statistical data relating to the population and particular groups within it, such as age, gender, income, or occupation.

In Studying Consumer Behaviour, It Is Often Useful to Categorize