Marketers who interact with their customers on a regular basis, and not just at the time of purchase, are most likely engaged in:
A) relationship marketing
B) database marketing
C) psychographic segmentation
D) market segmentation
E) demographic segmentation

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers by engaging with them regularly, not just at the time of purchase.

Marketers Who Interact with Their Customers on a Regular Basis