Those persons or groups whose mere presence or absence can significantly influence a consumer's decision on what to buy are known as:
A) co- consumers
B) co- opters
C) co- variables
D) co- sponsors
E) co- situational influencers

Question

Quizplus · Accepted Answer

Co-consumers are individuals or groups whose presence or absence can significantly influence a consumer's purchasing decisions, as they are part of the social environment affecting consumer behavior.

Those Persons or Groups Whose Mere Presence or Absence Can