According to a recent survey of online customers, what was the number one characteristic (75 percent stated this reason) that made an e- commerce site successful?
A) The site allowed the consumer to use credit cards as well as personal checks.
B) The site contained a wide variety of merchandise.
C) The site utilized the concept of atmospherics in its design.
D) The site provided good customer service.
E) The site was easy to navigate.
Correct Answer:
Verified
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