Consumers can shift between and among levels of meaning in memory as the need arises during the process called:
A) memory trace
B) risky shift hypothesis
C) node transfer
D) need- cue memory recall
E) spreading activation

Question

Quizplus · Accepted Answer

Spreading activation is the process by which consumers shift between different levels of meaning in memory, activating related nodes and concepts as needed.

Consumers Can Shift Between and Among Levels of Meaning in Memory