When Hilary bought a new set of dishes for every day use she acted differently from the time when she bought a set for her favourite nephew's wedding gift. This is an example of:
A) bridging involvement
B) product involvement
C) purchase situation involvement
D) simulated involvement
E) message- response involvement

Question

Quizplus · Accepted Answer

Hilary's behavior differs based on the context of the purchase, indicating that her involvement changes depending on the purchase situation.

When Hilary Bought a New Set of Dishes for Every