Research has indicated that there may be some value to the use of a neo- Freudian theory that people are of three types: compliant, detached, or aggressive, and that each type prefers different kinds of products.

Question

Quizplus · Accepted Answer

Neo-Freudian theories, such as those proposed by Karen Horney, suggest that personality types (compliant, detached, aggressive) influence consumer behavior and product preferences.

Research Has Indicated That There May Be Some Value to the Use