A good illustration of behavioural targeting occurs when Blockbuster.com uses software that recommends videos to a customer based on attributes the flick shares with other movies that the customer has already ordered.

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Behavioural targeting is a form of online advertising that uses information about a user's past behaviour to target them with relevant ads. In the example given, Blockbuster.com is using software to recommend videos to a customer based on attributes the flick shares with other movies that the customer has already ordered. This is an example of behavioural targeting because Blockbuster.com is using information about the customer's past behaviour (the movies they have already ordered) to target them with relevant ads (recommendations for similar movies).

A Good Illustration of Behavioural Targeting Occurs When Blockbuster