Source relates to consumers' beliefs that a communicator is both competent and willing to provide the information necessary for them to make an adequate evaluation of competing products.
A) "Z" factor
B) attractiveness
C) value- added
D) credibility
E) honesty

Question

Quizplus · Accepted Answer

Credibility refers to the perception that a communicator is both knowledgeable and trustworthy, making them a reliable source of information for evaluating products.

Source Relates to Consumers' Beliefs That a Communicator Is Both