The explains that the reason consumers forget their initial negative feelings toward a source yet remain influenced by the message is simply a function of time; the link between the source and the product is broken in the consumer's mind after a period of time.
A) availability- valence hypothesis
B) oblivescence theory
C) cognitive processing effect
D) dissociative cue hypothesis
E) cued- forgetting hypothesis

Question

Quizplus · Accepted Answer

The dissociative cue hypothesis suggests that over time, the association between the source of a message and the message itself weakens, leading consumers to forget their initial negative feelings toward the source while still being influenced by the message.

The Explains That the Reason Consumers Forget Their Initial Negative