Presenting an ad as if it were a drama, linking the viewer emotionally with a sensation from experiencing use of the product, is termed:
A) psychodrama
B) a metaphor
C) experiential advertising
D) transformational advertising
E) resonance

Question

Quizplus · Accepted Answer

Transformational advertising is designed to create an emotional connection with the viewer by presenting the ad in a way that transforms the viewer's experience of the product, often through a dramatic or emotional narrative.

Presenting an Ad as If It Were a Drama, Linking