As a customer's product knowledge continually increases, what typically happens to the amount of search conducted by the consumer?
A) It will continually increase.
B) It will increase, and then decrease as the customer becomes more knowledgeable.
C) It will continually decrease.
D) It stays the same.
E) It will decrease, and then increase as the customer becomes more knowledgeable.

Question

Quizplus · Accepted Answer

As a customer's product knowledge increases, they initially conduct more searches to gather information. Once they become more knowledgeable, the need for extensive searching decreases as they become more confident in their understanding and decision-making.

As a Customer's Product Knowledge Continually Increases, What Typically Happens