Which kind of decision rule is being used by a consumer who says that good performance on one or more attributes cannot "make up for" poor performance on other product attributes:
A) simple additive rule
B) compensatory rule
C) prototypicality rule
D) average mean rule
E) noncompensatory rule

Question

Quizplus · Accepted Answer

A noncompensatory rule is used when a consumer decides that poor performance on one attribute cannot be compensated by good performance on another attribute.

Which Kind of Decision Rule Is Being Used by a Consumer