The input subsystem in the marketing information system that gathers environmental data to keep management informed of the firm's competitors is the:
A)research and development subsystem.
B)marketing research subsystem.
C)data gathering subsystem.
D)marketing intelligence subsystem.

Question

Quizplus · Accepted Answer

The marketing intelligence subsystem is responsible for collecting and analyzing data about the external environment, including information about competitors, to inform management decisions.

The Input Subsystem in the Marketing Information System That Gathers