A local newspaper hosts a booth at community events and uses electronic tablets to create new subscriptions on the spot. It also accepts subscription inquiries and article commentary through an online site and regularly sends notices to readers about important updates to the newspaper. This publisher is implementing
A)customer relationship management.
B)total quality management.
C)Six Sigma principles.
D)value chain management.
E)product innovation.

Question

Quizplus · Accepted Answer

The publisher is using customer relationship management (CRM) by engaging with customers through various channels, such as community events and online platforms, to manage and enhance relationships with subscribers.

A Local Newspaper Hosts a Booth at Community Events and Uses