Although it is a cost leader, IKEA also offers some differentiated features that appeal to its target customers, including its unique furniture designs, in-store playrooms for children, wheelchairs for customer use, and extended hours.

Question

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IKEA is known for its cost leadership strategy but also incorporates differentiation by offering unique designs, customer-friendly services like playrooms and wheelchairs, and convenient store hours to enhance customer experience.

Although It Is a Cost Leader, IKEA Also Offers Some