When using cooperative strategies, firms most frequently develop strategic alliances that:
A) enhance the firm's reputation in the marketplace.
B) are long-lived.
C) will reduce the firm's political risk.
D) create a competitive advantage.

Question

Quizplus · Accepted Answer

Strategic alliances are often formed to create a competitive advantage by combining resources, capabilities, and core competencies of partnering firms to achieve goals that would be difficult to accomplish independently.

When Using Cooperative Strategies, Firms Most Frequently Develop Strategic Alliances