According to the resource-based theory, what characteristic of strategic resources are trademarks an example of?
A) Difficult to imitate
B) Valuable
C) Rare
D) Non-substitutable
E) None of these

Question

Quizplus · Accepted Answer

Trademarks are difficult to imitate because they are legally protected, making it challenging for competitors to replicate them.

According to the Resource-Based Theory, What Characteristic of Strategic Resources