Genentech's early development of biotechnology allowed it to overcome many of the pharmaceutical industry's traditional entry barriers (such as financial capital and distribution networks) and become a profitable firm. This is an example of a _____ strategy.
A) co-opetitive
B) foothold
C) bricolage
D) fighting brand
E) first mover

Question

Quizplus · Accepted Answer

Genentech's early development of biotechnology represents a first mover strategy, as it was one of the first companies to leverage biotechnology, allowing it to overcome traditional industry barriers and establish a profitable position in the market.

Genentech's Early Development of Biotechnology Allowed It to Overcome Many