Market development differs from market penetration in that market development:
A) involves trying to sell existing products within new markets.
B) involves gaining additional share of existing markets using existing products.
C) involves creating new products to serve existing markets.
D) involves the joining of two similarly-sized companies into one company.
E) involves entering a new value chain.

Question

Quizplus · Accepted Answer

Market development focuses on expanding into new markets with existing products, while market penetration aims to increase market share within existing markets using existing products.

Market Development Differs from Market Penetration in That Market Development