A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is known as
A) a utility.
B) an item.
C) a sale.
D) a marketing program.
E) a product.

Question

Quizplus · Accepted Answer

A product is defined as a bundle of tangible and intangible attributes that satisfies consumers' needs and is exchanged for money or something else of value.

A Good, Service, or Idea Consisting of a Bundle of Tangible