Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent, and Pampers diapers).
A) marketing mix
B) product class
C) product itemization
D) product line
E) product mix

Question

Quizplus · Accepted Answer

Procter & Gamble's wide range of product groupings across different categories like beauty, grooming, and household care is referred to as a product mix, which encompasses all the product lines and items a company offers.

Procter & Gamble Has a Large ________ That Includes Product