Which of these would be an example of an objective in Step 1 of the price-setting process?
A) We need to set an initial price of $259 per unit.
B) We need to obtain a 10 percent market share.
C) We need to find the least expensive distributor.
D) We need to make allowances for large quantity orders.
E) We need to increase the price during the holiday shopping season.

Question

Quizplus · Accepted Answer

Setting a market share target is an example of an objective in Step 1 of the price-setting process, as it defines a goal for the pricing strategy.

Which of These Would Be an Example of an Objective