In planning and obtaining publicity, a frequently used tool is the ________, which is an announcement regarding changes in the company or the product line.
A) trade announcement
B) news release
C) infomercial
D) news conference
E) public trade announcement
Correct Answer:
Verified
Q292: A news conference is
A) an announcement regarding
Q293: One of the primary benefits Fallon Worldwide
Q294: Fallon Worldwide's planning process for an advertising
Q295: An announcement that Apple has just introduced
Q296: Advertising agency Fallon Worldwide has a philosophy
Q298: Which of these is a publicity tool?
A)
Q299: The objective of _ is to inform
Q300: During a recent winter immunization campaign, the
Q301: Click-through rates, awareness, and shareability are among
Q302: Discuss the process of pretesting and posttesting
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