Because consumers often do not pay close attention to advertising messages, advertisers want to reach the same audience more than once. This means that advertisers are concerned with
A) frequency.
B) CPM.
C) reach.
D) rating.
E) gross rating points.

Question

Quizplus · Accepted Answer

Advertisers are concerned with frequency because it refers to the number of times an audience is exposed to an advertisement. Repeated exposure increases the likelihood that the message will be noticed and remembered.

Because Consumers Often Do Not Pay Close Attention to Advertising