Strategic business units with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as
A) dogs.
B) cash cows.
C) question marks.
D) stars.
E) elephants.

Question

Quizplus · Accepted Answer

Strategic business units with a low share of high-growth markets are referred to as "question marks" because they have potential but require significant investment to increase market share.

Strategic Business Units with a Low Share of High-Growth Markets