One of the four generic business strategies that requires products to have significant points of difference to target one or only a few market segments is referred to as a ________ strategy.
A) cost focus
B) differentiation
C) cost leadership
D) profit enhancement
E) differentiation focus

Question

Quizplus · Accepted Answer

The differentiation focus strategy targets a specific market segment with products that have unique features or significant points of difference.

One of the Four Generic Business Strategies That Requires Products