According to the four generic business strategies framework, a ________ strategy focuses on reducing expenses and, in turn, lowers product prices, while targeting a broad array of market segments.
A) differentiation focus
B) cost focus
C) cost leadership
D) differentiation
E) supply focus

Question

Quizplus · Accepted Answer

The cost leadership strategy aims to become the lowest-cost producer in the industry, allowing the company to offer lower prices to a broad market segment.

According to the Four Generic Business Strategies Framework, a ________