Which of the following information is used in the implementation phase of the strategic marketing process?
A) marketing return on investment
B) a time-based agenda and an action item list
C) revenues associated with each point of market share
D) trends for industry and competitors
E) possible cannibalization effects on other products in the line

Question

Quizplus · Accepted Answer

A time-based agenda and an action item list are used in the implementation phase to ensure that the marketing plan is executed effectively and on schedule.

Which of the Following Information Is Used in the Implementation