All of the following are advantages of licensing except which?
A) the foreign country's increased employment by having the product manufactured locally
B) the licensee's access to information that allows it to start with a competitive advantage
C) the lower risk to the company granting the license compared to direct investment
D) the licensor's ability to protect its brand name from harm
E) the capital-free entry into a foreign country

Question

Quizplus · Accepted Answer

Licensing does not inherently protect a brand name from harm; it can actually pose a risk if the licensee does not maintain the brand's standards.

All of the Following Are Advantages of Licensing Except Which