The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and
A) evaluating the sales results.
B) conducting a SWOT analysis.
C) evaluating the decision process used.
D) beginning a new environmental scan.
E) reallocating resources to become more efficient and effective.

Question

Quizplus · Accepted Answer

Evaluating the decision process used is crucial to understand how the decision was made and to improve future decision-making processes.

The Two Aspects of the Process for Evaluating the Results