In marketing experiments, the independent variables of interest, sometimes called the marketing ________, are often one or more of the marketing mix elements.
A) factors
B) drivers
C) forces
D) actions
E) causalities

Question

Quizplus · Accepted Answer

In marketing experiments, the independent variables of interest are often referred to as "drivers," which are elements of the marketing mix that can influence outcomes.

In Marketing Experiments, the Independent Variables of Interest, Sometimes Called