A specialized observational approach in which trained observers seek to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment" is referred to as ________ research.
A) ethnographic
B) cultural
C) genealogical
D) sociological
E) physiological

Question

Quizplus · Accepted Answer

Ethnographic research involves observing consumers in their natural environment to understand their behaviors and reactions to products.

A Specialized Observational Approach in Which Trained Observers Seek to Discover