The data that are collected with a "people meter" and later published by Nielsen as national TV ratings are an example of ________ data when gathered.
A) internal secondary data
B) interactive industry data
C) curated promotional data
D) mechanical observational data
E) sensitivity data

Question

Quizplus · Accepted Answer

People meters collect data automatically by recording what is being watched on TV, making it mechanical observational data.

The Data That Are Collected with a "People Meter" and Later