After defining the problem and developing the research plan, the next step in the five-step marketing research approach is to
A) collect relevant information.
B) develop findings and recommendations.
C) take marketing actions.
D) plan the research budget.
E) identify the constraints on the process.

Question

Quizplus · Accepted Answer

After defining the problem and developing the research plan, the next step is to collect relevant information, which involves gathering data that will help in making informed decisions.

After Defining the Problem and Developing the Research Plan, the Next