All of the following are challenges marketers face when conducting marketing research except which?
A) whether consumers' actual purchase behaviors will match their stated interests or intentions
B) whether consumers will reveal honest answers to questions about personal or status issues
C) whether consumers will remember the brand they actually purchased in order to report it correctly
D) whether consumers will accept a small gratuity for participating in a market research study for a new or existing product
E) whether consumers will really know whether they are likely to buy a new product that they have never thought about before

Question

Quizplus · Accepted Answer

Marketers generally do not face challenges in getting consumers to accept a small gratuity for participating in market research, as incentives are commonly used to encourage participation.

All of the Following Are Challenges Marketers Face When Conducting