Tailoring products or services to the tastes of individual customers on a high-volume scale is
A) family branding.
B) mass customization.
C) product differentiation.
D) economies of scale marketing.
E) build-to-order.

Question

Quizplus · Accepted Answer

Mass customization is the process of tailoring products or services to the tastes of individual customers on a high-volume scale.

Tailoring Products or Services to the Tastes of Individual Customers