Companies following a localization strategy differ from companies following a home replication strategy in that the companies following a localization strategy:
A) develop and retain knowledge within each subsidiary.
B) develop and retain knowledge at the center and key locations.
C) develop knowledge at the center and transfer it to subsidiaries.
D) develop knowledge and share it worldwide.

Question

Quizplus · Accepted Answer

Companies following a localization strategy focus on adapting products and services to meet local market needs, which involves developing and retaining knowledge within each subsidiary to cater to specific local preferences and conditions.

Companies Following a Localization Strategy Differ from Companies Following a Home