Multinational enterprises that engage in a _____ strategy promote global learning and diffusion of innovations in multiple ways.
A) transnational
B) home replication
C) localization
D) global standardization

Question

Quizplus · Accepted Answer

A transnational strategy involves balancing the need for global integration and local responsiveness, promoting global learning and innovation diffusion across different markets.

Multinational Enterprises That Engage in a _____ Strategy Promote Global