Which of the following is true of a localization strategy?
A) It has low costs due to duplication of efforts in multiple countries.
B) It promotes diffusion of innovation in multiple ways.
C) It involves the development and distribution of standardized products worldwide.
D) It is effective when pressures for cost reductions are low.

Question

Quizplus · Accepted Answer

A localization strategy is effective when pressures for cost reductions are low because it focuses on tailoring products and marketing strategies to fit local markets, which can be more costly but allows for better alignment with local consumer preferences.

Which of the Following Is True of a Localization Strategy